top of page
All Posts


How to Find the Right Business School for Your Student
Business is having a moment. Again. According to new research released in August 2025 by Validated Insights , business remains the most popular field of study at both the undergraduate and graduate levels in the United States. The Bachelor of Business Administration leads all undergraduate degrees nationwide, with enrollment topping 1.6 million students, a nearly 5% increase over the prior year and the highest growth rate of any major field. At the graduate level, the MBA con
Samantha Herscher
2 days ago4 min read


10 Signs You're Ready for Graduate School
There's a difference between wanting to go to grad school and being ready to go. If you've been going back and forth on the decision, this list might help you figure out where you actually stand. 1. You know why you want to go. Not "it seems like the next step" or "I'm not sure what else to do." You have an actual reason: career advancement, specialized knowledge, a field you genuinely want to go deeper in. That clarity will be a boon throughout the application process. 2. Y
Samantha Herscher
Mar 222 min read


Is Now the Right Time for Grad School?
Should you go straight to graduate school after college, or work first? The honest answer is: it depends on what you want to do and who you are right now. Here's how to think it through. The Case for Going Straight to Grad School If you have a clear direction and a program that fits, there's no good reason to delay. You're already in school mode. The habits of studying and sustained focus are fresh, and going now means entering your field sooner. Full immersion is also possib
Samantha Herscher
Mar 162 min read


Stop Writing Your Grad School Personal Statement Like a College Essay
In my last post , I walked you through how to build the experience and relationships that form the foundation of a strong graduate school application. Now it's time to talk about how to put it all on paper. The personal statement is your one real opportunity to speak directly to an admissions committee: to give them context, conviction, and a reason to remember you. And yet it's the part of the application that most students either overthink or underprepare. Let's change that
Samantha Herscher
Mar 104 min read


How to Build a Strong Graduate School Application
So you're thinking about graduate school. Maybe you've known for a while, or maybe the idea is just starting to take shape. Either way, one of the first questions you should be asking yourself isn't where you want to go, it's how do I build the kind of profile that gets me in? This post is your starting point. Think of it as a guide to being intentional about what you're doing now so that your application tells a compelling, coherent story later. What Graduate Programs Are A
Samantha Herscher
Mar 54 min read


The College Financial Aid Terms Every Parent Should Understand
When families start exploring how to pay for college, two phrases come up over and over: "need-based" and "merit-based" aid. Understanding the difference can significantly impact how you approach applications — and how you ultimately fund your education. Financial Aid 101 Financial aid comes in several forms, and the most important distinction is whether you have to pay it back. Grants and scholarships are free money . No repayment required. Federal grants like the Pell Gra
Samantha Herscher
Feb 262 min read


Should You Apply Early Decision or Early Action? A Guide for Families
You've built your college list. You've got your reaches, your targets, and your likely schools all mapped out. But there's one school that keeps rising to the top — the one your student can't stop talking about. So the question becomes: should they throw their hat in the ring early? It's a big decision, and one that deserves more than a gut reaction. Let me help you think through it. The Two Types of Early Applications Most colleges let students submit applications ahead of t
Samantha Herscher
Feb 203 min read


What Is a Pell Grant? A Plain-English Guide for Families
If you're starting to dig into how to pay for college, you've probably heard the term "Pell Grant" floating around. It comes up constantly in financial aid conversations, but what does it actually mean for your family? So, What Is It? A Federal Pell Grant is funding from the U.S. government designed to help students cover the cost of college. And here's what makes it special: it's not a loan. You don't pay it back. It's the largest federal grant program out there, and eligibi
Samantha Herscher
Feb 133 min read


Dorm Essentials That Are Actually Essential
Moving into a dorm is exciting, but between the Target runs and Amazon wish lists, it's easy to overpack and still miss what you actually need. Here's what really matters, broken down by category. Sleep & Comfort Your dorm room is where you recharge. Make it count. ✓ Mattress topper : dorm mattresses are notoriously thin. A memory foam topper is the single best investment you'll make. ✓ Twin XL bedding : most dorm beds are Twin XL. Double check before you buy, and bring two s
Samantha Herscher
Feb 102 min read


Your College List Is a Strategy, Not a Wish List
One of the most important parts of the college application process is building a balanced college list. You'll hear terms like "reach," "target," and "likely" thrown around a lot, but what do they actually mean? And more importantly, how do you figure out which schools fall into which category for you ? Let's break it down. Why Categories Matter Think of your college list like a portfolio. You wouldn't put all your eggs in one basket, and you shouldn't stake your entire colle
Samantha Herscher
Feb 104 min read


How to Handle Deferrals and Waitlists
Receiving anything other than an acceptance letter from your dream school can feel like a setback. But here's the truth: being deferred or waitlisted isn't necessarily a rejection. It's an opportunity. Understanding the difference between these two outcomes and knowing how to respond can make all the difference. Understanding Deferrals What Is a Deferral? A deferral occurs when you've applied Early Action or Early Decision, and the admissions committee postpones their final d
Samantha Herscher
Feb 63 min read


What Should I Do This Summer for My College Applications?
It's a question I hear constantly from juniors and their parents: "What should my student do this summer to strengthen their college applications?" The pressure is real. Inbox flooded with promotions for expensive pre-college programs. Friends' kids jetting off to prestigious summer camps that cost more than a semester of college tuition. Stories of classmates "working" in university labs (translation: their parents paid for the privilege). Here's what I tell every family I w
Samantha Herscher
Feb 44 min read


A Simple Formula for Writing Your Common App Essay
When it comes to the Common App essay, many students make the same mistake: they open a blank document and just start writing. Don't do this. Please, don't do this. Writing a compelling personal statement isn't about sitting down and hoping inspiration strikes. It's about following a process, one that helps you discover what's truly worth saying and how to say it in a way that sounds authentically like you. Here's the formula I use with every single one of my students. Step 1
Samantha Herscher
Feb 46 min read


5 Study Hacks Every College Student Needs to Know
There's no way around it. College requires a lot of studying. But here's the good news: studying smarter matters more than studying longer . Whether you're struggling to concentrate, feeling overwhelmed by material, or just want to maximize your study sessions, these five study hacks will transform how you approach academics. 1. Teach It to Learn It Here's a simple test: can you explain a concept to someone else without looking at your notes? If yes, you actually understand
Samantha Herscher
Feb 14 min read


10 Things You Can Do to Make Your First Year of College a Success
Starting college is exciting, overwhelming, and full of possibilities. Your first year sets the tone for the rest of your college experience. The good news? Success in college isn't just about acing exams, it's about building connections, taking care of yourself, finding balance, and learning who you are. Here are 10 things you can do to make your first year of college a success. 1. Join a club One of the fastest ways to find your people in college is to join a club or organi
Samantha Herscher
Jan 314 min read


The Smart Student's Guide to Building a College List
Building your college list is one of the most important parts of the college application process. Apply to the wrong schools, and you could end up with rejections across the board, or worse, acceptances to schools you don't actually want to attend. But if you build a thoughtful, balanced list, you'll have excellent options come spring. Here's everything you need to know about creating a college list that sets you up for success. How many colleges should be on my list? On aver
Samantha Herscher
Jan 304 min read


The Ultimate Cozy Dorm Room Checklist
Starting college is exciting, but dorm rooms can feel pretty sterile at first. Those bare white walls, harsh fluorescent lighting, and standard-issue furniture aren't exactly screaming "home sweet home." The good news? With this checklist, you can transform your dorm into a cozy sanctuary that helps you thrive academically and emotionally. Your dorm room isn't just where you sleep—it's your study space, your social hub, your decompression zone after a tough exam, and your ref
Samantha Herscher
Jan 303 min read


What is the Common App? Your Guide to Applying to College
If you're starting to think about college applications, you've probably heard about the Common App. But what exactly is it, and how does it work? Let me break it down for you. Understanding the Common Application The Common Application (or Common App for short) is a way to apply to multiple colleges using just one application. Instead of filling out your name, address, GPA, and activities list over and over again for every school, you complete this information once and send i
Samantha Herscher
Jan 294 min read
bottom of page
