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The Job Market Is Tough. Is Grad School Your Answer?
When the job market gets difficult, a lot of people, undergraduates and professionals, start looking at graduate school differently. This is not a bad instinct, as long as you are going for the right reasons. Here is how to think it through and set yourself up to make a smart decision. Be Intentional About It Graduate school is not a place to hide from a tough market. But it can be a genuinely smart pause. You come out more qualified, more specialized, and better positioned w
Samantha Herscher
6 days ago3 min read


5 Things to Do This Summer Before the Common App Opens
August 1st is coming faster than you think. That's the date the Common Application opens for the new admissions cycle, and the summer before senior year is the right time to get started. The good news? You don't need to spend your entire summer glued to your laptop. But a few focused hours now will save you a mountain of anxiety come fall. Here's exactly what to tackle before senior year begins. 1. Finalize Your College List Before you write a single essay or fill out a singl
Samantha Herscher
May 13 min read


The Simple Formula for Writing a Common App Activities List
Most students treat the Common App activities list like a chore. They jot down what they did, move on, and hope for the best. But here's the thing: admissions officers read hundreds of activity lists. A vague, generic description blends into the pile. A sharp, specific one sticks. The good news: writing a great activities list entry isn't complicated. You just need the right formula for those 150 characters. First, Know What You're Working With Each activity entry on the Comm
Samantha Herscher
Apr 222 min read


What Does a Graduate School Application Actually Look Like?
If you are used to the undergraduate application process, graduate school applications can feel disorienting at first. There is no Common App. Every program has its own requirements, its own deadlines, and its own priorities. The good news is that once you understand what most applications ask for, the process becomes much more manageable. Here is a breakdown of what you can expect and how to approach each component. The Application Form Most graduate programs have their own
Samantha Herscher
Apr 174 min read


Do This Before You Apply to Any Graduate Program
Before you start working on applications, there is one step most students skip: researching the programs they are applying to. Not just the rankings or the name on the diploma, but the curriculum, the faculty, the alumni outcomes, and whether the program is genuinely the right fit for you. Here is where to start. The Curriculum and Requirements Start with the basics: what will you actually be studying? Look carefully at the required courses, electives, and any thesis or caps
Samantha Herscher
Apr 93 min read


5 College Admissions Myths It's Time to Stop Believing
The college admissions process comes with a lot of noise. Well-meaning friends, anxious parents, and the internet at large have collectively created a set of "rules" that feel like facts but aren't. Here are five of some of the most common myths I hear and the truth behind each one. Myth #1: There is one perfect college out there for me. This is one of the most persistent ideas in college admissions, and it puts an enormous amount of pressure on students and families. The tr
Samantha Herscher
Apr 73 min read


How to Find the Right Business School for Your Student
Business is having a moment. Again. According to new research released in August 2025 by Validated Insights , business remains the most popular field of study at both the undergraduate and graduate levels in the United States. The Bachelor of Business Administration leads all undergraduate degrees nationwide, with enrollment topping 1.6 million students, a nearly 5% increase over the prior year and the highest growth rate of any major field. At the graduate level, the MBA con
Samantha Herscher
Apr 14 min read


10 Signs You're Ready for Graduate School
There's a difference between wanting to go to grad school and being ready to go. If you've been going back and forth on the decision, this list might help you figure out where you actually stand. 1. You know why you want to go. Not "it seems like the next step" or "I'm not sure what else to do." You have an actual reason: career advancement, specialized knowledge, a field you genuinely want to go deeper in. That clarity will be a boon throughout the application process. 2. Y
Samantha Herscher
Mar 222 min read


Is Now the Right Time for Grad School?
Should you go straight to graduate school after college, or work first? The honest answer is: it depends on what you want to do and who you are right now. Here's how to think it through. The Case for Going Straight to Grad School If you have a clear direction and a program that fits, there's no good reason to delay. You're already in school mode. The habits of studying and sustained focus are fresh, and going now means entering your field sooner. Full immersion is also possib
Samantha Herscher
Mar 162 min read


Stop Writing Your Grad School Personal Statement Like a College Essay
In my last post , I walked you through how to build the experience and relationships that form the foundation of a strong graduate school application. Now it's time to talk about how to put it all on paper. The personal statement is your one real opportunity to speak directly to an admissions committee: to give them context, conviction, and a reason to remember you. And yet it's the part of the application that most students either overthink or underprepare. Let's change that
Samantha Herscher
Mar 104 min read


How to Build a Strong Graduate School Application
So you're thinking about graduate school. Maybe you've known for a while, or maybe the idea is just starting to take shape. Either way, one of the first questions you should be asking yourself isn't where you want to go, it's how do I build the kind of profile that gets me in? This post is your starting point. Think of it as a guide to being intentional about what you're doing now so that your application tells a compelling, coherent story later. What Graduate Programs Are A
Samantha Herscher
Mar 54 min read


The College Financial Aid Terms Every Parent Should Understand
When families start exploring how to pay for college, two phrases come up over and over: "need-based" and "merit-based" aid. Understanding the difference can significantly impact how you approach applications — and how you ultimately fund your education. Financial Aid 101 Financial aid comes in several forms, and the most important distinction is whether you have to pay it back. Grants and scholarships are free money . No repayment required. Federal grants like the Pell Gra
Samantha Herscher
Feb 262 min read


Should You Apply Early Decision or Early Action? A Guide for Families
You've built your college list. You've got your reaches, your targets, and your likely schools all mapped out. But there's one school that keeps rising to the top — the one your student can't stop talking about. So the question becomes: should they throw their hat in the ring early? It's a big decision, and one that deserves more than a gut reaction. Let me help you think through it. The Two Types of Early Applications Most colleges let students submit applications ahead of t
Samantha Herscher
Feb 203 min read


What Is a Pell Grant? A Plain-English Guide for Families
If you're starting to dig into how to pay for college, you've probably heard the term "Pell Grant" floating around. It comes up constantly in financial aid conversations, but what does it actually mean for your family? So, What Is It? A Federal Pell Grant is funding from the U.S. government designed to help students cover the cost of college. And here's what makes it special: it's not a loan. You don't pay it back. It's the largest federal grant program out there, and eligibi
Samantha Herscher
Feb 133 min read


Dorm Essentials That Are Actually Essential
Moving into a dorm is exciting, but between the Target runs and Amazon wish lists, it's easy to overpack and still miss what you actually need. Here's what really matters, broken down by category. Sleep & Comfort Your dorm room is where you recharge. Make it count. ✓ Mattress topper : dorm mattresses are notoriously thin. A memory foam topper is the single best investment you'll make. ✓ Twin XL bedding : most dorm beds are Twin XL. Double check before you buy, and bring two s
Samantha Herscher
Feb 102 min read


Your College List Is a Strategy, Not a Wish List
One of the most important parts of the college application process is building a balanced college list. You'll hear terms like "reach," "target," and "likely" thrown around a lot, but what do they actually mean? And more importantly, how do you figure out which schools fall into which category for you ? Let's break it down. Why Categories Matter Think of your college list like a portfolio. You wouldn't put all your eggs in one basket, and you shouldn't stake your entire colle
Samantha Herscher
Feb 104 min read


How to Handle Deferrals and Waitlists
Receiving anything other than an acceptance letter from your dream school can feel like a setback. But here's the truth: being deferred or waitlisted isn't necessarily a rejection. It's an opportunity. Understanding the difference between these two outcomes and knowing how to respond can make all the difference. Understanding Deferrals What Is a Deferral? A deferral occurs when you've applied Early Action or Early Decision, and the admissions committee postpones their final d
Samantha Herscher
Feb 63 min read


What Should I Do This Summer for My College Applications?
It's a question I hear constantly from juniors and their parents: "What should my student do this summer to strengthen their college applications?" The pressure is real. Inbox flooded with promotions for expensive pre-college programs. Friends' kids jetting off to prestigious summer camps that cost more than a semester of college tuition. Stories of classmates "working" in university labs (translation: their parents paid for the privilege). Here's what I tell every family I w
Samantha Herscher
Feb 44 min read


A Simple Formula for Writing Your Common App Essay
When it comes to the Common App essay, many students make the same mistake: they open a blank document and just start writing. Don't do this. Please, don't do this. Writing a compelling personal statement isn't about sitting down and hoping inspiration strikes. It's about following a process, one that helps you discover what's truly worth saying and how to say it in a way that sounds authentically like you. Here's the formula I use with every single one of my students. Step 1
Samantha Herscher
Feb 46 min read


5 Study Hacks Every College Student Needs to Know
There's no way around it. College requires a lot of studying. But here's the good news: studying smarter matters more than studying longer . Whether you're struggling to concentrate, feeling overwhelmed by material, or just want to maximize your study sessions, these five study hacks will transform how you approach academics. 1. Teach It to Learn It Here's a simple test: can you explain a concept to someone else without looking at your notes? If yes, you actually understand
Samantha Herscher
Feb 14 min read
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