Hi, I'm Samantha Herscher!

My Story

As a mom of two living in the Chicago suburbs, I understand firsthand how overwhelming the college planning process can feel for families. After 15 years as a marketing professional, I discovered my passion for helping families navigate one of their most important decisions.

My transition into education consulting wasn't accidental. Throughout my marketing career, I specialized in executive search and staffing firms, where I sharpened my writing skills and became an expert in resume building, interview preparation, and helping professionals tell their stories effectively. These same skills that helped candidates land their dream jobs now help students craft authentic applications and present themselves confidently to colleges.

I'm a member of the Independent Educational Consultants Association (IECA), a graduate of its intensive Summer Training Institute, and currently completing my Professional Program in College Admissions Consulting certificate at UC Berkeley.

My Philosophy: I believe where you go is not who you will be. Every student has multiple pathways to success, and my role is to help them find the right fit where they'll thrive. I take time to know students as whole people—not just their grades and test scores—and help families focus on authentic fit rather than just prestige.

When I'm not working with families, you'll find me listening to podcasts, reading, playing mahjong, or attempting new recipes in my kitchen with my dog as my loyal companion.